In 2011, we launched what would become the definitive marketplace for emerging and established visionaries in the worlds of beauty and fragrance design.
In 3 years, we produced 7 dynamic trade shows in New York and 1 in Dubai.
We created an innovative trade show experience that enabled exhibitors to showcase the excellence and quality of their product directly to buyers in a streamlined, beautiful context.
Though we were successful in achieving these goals, our market is a rapidly changing landscape. In order for Elements to be successful moving forward for both exhibitors and buyers we must stay open to change and growth.
Elements will become a more international and more focused trade event–and will return in 2015.
We will not be producing a summer edition in New York in 2014 and are excited about our next step together and look forward to the future.
Jeff Lawson, Frederick Bouchardy & Ulrich Lang
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